Services: Your Customer’s Journey With Your Brand
Indoor/Outdoor Events, Mobile Tours, Retail and Casino Behavioral Analytics
More than 80 percent of experiential marketing companies indicate the number one objective of a trade show, indoor/outdoor event or mobile tour is to increase brand awareness, not sell a product.
With brand awareness in mind, Event Guidance provides event analytics on which to measure brand engagement.
We provide value-per-view analytics – the kind of data to validate and improve your event marketing strategy.
Trade Shows Analytics
To get the most out of your trade show efforts, we have two options based on size and structure of your event or retail layout. Proximity Frame and Proximately Trace. Both offer tremendous flexibility in setting up and moving around engagement zones on demand. It’s the most configurable, flexible, and reliable product on the market.
Our EDS reports on trade show attendance, store display engagements, and consumer tracking based on our event R.O.I. metrics.
For indoor/outdoor shows – generally tented events – we typically provide our display-focused Proximity Trace product. Larger events often benefit from the deeper dive in market analytics provided by Proximity Frame.
Mobile Tour Events
Mobile tour events include food trucks, product sampling trucks, and retail tours. These events could be in one or multiple locations in a single day. They are also best suited for our display-focused Proximity Trace system.
Understand your shoppers journey. How do they navigate through the store? Our software provides the information of how consumers interact within your space and displays.
Non-evasive analytics of your customers journey within your casino. How do they navigate the floor space from entry and exit points. What are they interacting with? Conversion rates from non-revenue areas to the casino floor. Security applications.
Consumer analytics requested by event management typically include total visitors, repeat visitors, average dwell times, zone count, site-to-site comparisons, visitors outside the event area, and busiest times of day/weekdays/weekends. With our Proximately Frame, you can now get trade show and retail entry and exit points along with traffic flow patterns.
Contact one of our behavior specialists to guide you in maximizing the impact of your next event.