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Comic Con – July 2018

What started in Southern California 1970 with the first comic book convention and about 100 attendees has grown into a major event with over 130,000 attendees in 2018!   Utilizing the Event Guidance sensors, analytics and propriety algorithms package, EG was able to give our client a complete summary of what happened within their booth space.  [...]

By |2018-07-27T14:39:36+00:00July 27th, 2018|Categories: News, Our Work|0 Comments

Music Festivals Across the U.S. – Summer 2018

Governor’s Ball, Bonnaroo, Lake Shake, Lollapalooza were the biggest music events of 2018 and the ones to be at.    And Event Guidance was there!   Working with our clients not just on data as engagement rates, dwell times and more, but providing the critical information to for them to make better decisions moving forward as to [...]

By |2018-07-27T14:39:58+00:00June 27th, 2018|Categories: Our Work|0 Comments

New York Auto Show – April 2018

Understanding brand engagement and interaction with your products is what Event Guidance is all about. We were there at the New York Auto Show that has an estimated attendance over 1 million visitors. Placing our sensors with strategically through our client’s floor space, we were able to passively gather analytic data on visitors, dwell times, engagement [...]

By |2018-07-27T14:40:26+00:00April 27th, 2018|Categories: Our Work|0 Comments

FCA at Woodward Dream Cruise 2016

The Woodward Dream Cruise with thousands of classic cars on one of America’s best know cruising avenues, street legal drag racing, hundreds of thousands of people and you have the biggest car event in the country and Event Guidance was there.  Working with FCA, we monitored two locations to give real time analytics on their [...]

By |2016-10-14T10:29:55+00:00October 14th, 2016|Categories: Our Work|0 Comments

AT & T – United Center

Event Guidance is working with “The Marketing Arm”, a global leader in experiential events, to provide leading edge analytics for their 2015-16, AT&T mobile activation at the United Center in Chicago.   Over 30 different metrics will be collected by Event Guidance software at each home game for the Chicago Bulls and Chicago Blackhawks. This data [...]

By |2015-10-29T09:04:10+00:00October 29th, 2015|Categories: Our Work|0 Comments

Event Guidance Announces MyGuidance Agency Partner Program for Experiential Marketing Companies

Event Guidance Announces MyGuidance Agency Partner Program for Experiential Marketing Companies Program to Expand Marketing and Distribution of Company's Behavioral Analytics Systems for Meetings and Events TROY, MI--(Marketwired - Oct 14, 2015) -  Event Guidance, a leader in behavioral analytics for touring events, today announced the MyGuidance™ Agency Partner Program for experiential marketing companies. The program expands Event [...]

By |2016-10-14T09:58:57+00:00October 14th, 2015|Categories: Press Releases|0 Comments

Scion Measures Impact at Auto Show

Scion Measures Impact at Auto Show Using Event Guidance Behavioral Analytics Proximity Trace™ System Objectively Measures Value of Key Exhibit Activities Event Guidance is the industry leader in behavioral analytics for touring events. One of the largest such U.S. tours are the auto shows that move between major cities across the country. Event Guidance was retained by George P. [...]

By |2016-10-14T09:58:57+00:00October 13th, 2015|Categories: Case Studies|Tags: , , , , , , |0 Comments

Behavioral Analytics Drive Engagement for Volkswagen Auto Show Exhibit

George P. Johnson Turns Attendee Behavioral Data into Action for Volkswagen George P. Johnson is the world’s largest experiential marketing company with 29 locations around the world. The agency engages more than 12 million people every year at an average of 23 client events per day. Whether creating road shows and dealer events for Acura, [...]

By |2016-10-14T09:58:59+00:00October 8th, 2015|Categories: Case Studies|Tags: , , |0 Comments