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Behavioral Analytics Drive Engagement for Volkswagen Auto Show Exhibit

George P. Johnson Turns Attendee Behavioral Data into Action for Volkswagen George P. Johnson is the world’s largest experiential marketing company with 29 locations around the world. The agency engages more than 12 million people every year at an average of 23 client events per day. Whether creating road shows and dealer events for Acura, [...]

By |2019-02-14T10:22:30-04:00October 8th, 2015|Categories: Case Studies|Tags: , , |0 Comments

Where is Event Guidance Today? In Texas!

Jack Morton Worldwide, on behalf of their client Cadillac, a prestigious sponsor of both the Crowne Plaza Invitational at Colonial and AT&T Byron Nelson Golf Tournaments, and of the San Antonio Culinaria Festival Week series were looking for quantitative data about how effective their activations were and the true R.O.I. at all these events. Event [...]

By |2019-02-20T09:49:55-04:00June 23rd, 2015|Categories: Our Work|Tags: , |0 Comments

Texas Motor Speedway

Texas Motor Speedway Task for Event Guidance: Event Guidance was asked to help gauge the impact of several components within Chevy’s 300’x100’ marketing space. The goal was to create a more optimized space for future shows that draw in additional foot traffic and provide more customer data.   The Solution: By creating a geo-fence around [...]

By |2015-10-29T00:20:16-04:00March 6th, 2014|Categories: Our Work|Tags: , , |0 Comments

Kansas City Sporting Park – US Soccer

The task: Provide analytical data showing the impact of Chevy’s 100’x100’ marketing space during the US Soccer practice game versus Jamaica.   The solution: After creating a geo-fence around the 100’x100’ area, interaction zones were programmed throughout the space for vehicle and display comparisons. Guidance was able to show the buildup of visitors as game [...]

By |2015-10-29T00:42:28-04:00February 6th, 2014|Categories: Our Work|Tags: , , , , |0 Comments