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Bluetooth vs. Wi-Fi in the Battle for Attendee Behavioral Analytics

As originally featured on Meetings and Conventions. Most people are familiar with GPS technologies that monitor their physical locations on the road, lake or bike trail. They became popular as standalone portable devices and are now integrated in most smartphones and tablets, providing step-by-step navigation for trips around town or around the world. The next [...]

By |2016-10-14T09:58:59+00:00September 29th, 2015|Categories: Blog|0 Comments

Event Guidance Introduces Near-Real-Time Data Visualization Technology

Event Guidance Introduces Near-Real-Time Data Visualization Technology for Event Attendee Behavioral Aanalytics Product quickly transforms reams of data into easy-to-read dashboards to facilitate critical on-the-fly show decisions   September 1, 2015 – Troy, Mich. – Event Guidance, a leader in behavioral analytics for touring events, has launched Express Data Export™ (EDE), a proprietary data visualization [...]

By |2016-10-14T09:58:59+00:00September 9th, 2015|Categories: Press Releases|0 Comments

Event Guidance Analytics Systems Deliver A Value-Per-View

Event Guidance Analytics Systems Deliver A Value-Per-View At Experiential Events New behavior analytics systems help companies optimize experiential displays, exhibits, and events to improve attendee engagement and event ROI. August 4, 2015; Troy, Mich.:  Event Guidance, a market leader in consumer behavior analytics, has launched two products that provide actionable data on what event marketing [...]

By |2016-10-14T09:58:59+00:00August 4th, 2015|Categories: Press Releases|0 Comments

Where is Event Guidance Today? In Texas!

Jack Morton Worldwide, on behalf of their client Cadillac, a prestigious sponsor of both the Crowne Plaza Invitational at Colonial and AT&T Byron Nelson Golf Tournaments, and of the San Antonio Culinaria Festival Week series were looking for quantitative data about how effective their activations were and the true R.O.I. at all these events. Event [...]

By |2016-10-14T09:58:59+00:00June 23rd, 2015|Categories: Our Work|Tags: , , |0 Comments

Dwell Time Versus Attendance, What Is Your Focus?

While analyzing data received at a recent event Event Guidance was monitoring, our client’s representatives and I started a discussion about the value of certain metrics over others. After pointing out how dwell times reduce as their booth area population increases, the question was asked, “Is our goal more eyes on the product or more interaction [...]

By |2016-10-14T09:58:59+00:00February 25th, 2015|Categories: Blog|0 Comments

What Football Can Teach Us About Event Marketing

As we prepare for the Super Bowl football game this Sunday, it seems fitting to look at the NFL for lessons on how we can improve our business. What causes teams like New England and Seattle to succeed at such high levels while others stay mediocre? What can we learn from these organizations? On every [...]

By |2015-10-29T02:03:45+00:00January 29th, 2015|Categories: Blog|0 Comments

Texas Motor Speedway

Texas Motor Speedway Task for Event Guidance: Event Guidance was asked to help gauge the impact of several components within Chevy’s 300’x100’ marketing space. The goal was to create a more optimized space for future shows that draw in additional foot traffic and provide more customer data.   The Solution: By creating a geo-fence around [...]

By |2015-10-29T00:20:16+00:00March 6th, 2014|Categories: Our Work|Tags: , , |0 Comments

Kansas City Sporting Park – US Soccer

The task: Provide analytical data showing the impact of Chevy’s 100’x100’ marketing space during the US Soccer practice game versus Jamaica.   The solution: After creating a geo-fence around the 100’x100’ area, interaction zones were programmed throughout the space for vehicle and display comparisons. Guidance was able to show the buildup of visitors as game [...]

By |2015-10-29T00:42:28+00:00February 6th, 2014|Categories: Our Work|Tags: , , , , |0 Comments