George P. Johnson Turns Attendee Behavioral Data into Action for Volkswagen
George P. Johnson is the world’s largest experiential marketing company with 29 locations around the world. The agency engages more than 12 million people every year at an average of 23 client events per day. Whether creating road shows and dealer events for Acura, designing interactive exhibit spaces for IBM or developing mobile marketing initiatives for LG, GPJ has a reputation for experiences that bring brands to life.
Critical to any tradeshow, exhibit or display is the ability to measure success. Understanding what resonates the most with the audience, how they interact or engage with booth content, or what catches and keeps their attention during the event are often more important than knowing how many people attended. GPJ understands the importance of analytics and is constantly looking for ways to capture more insights and actionable data so that they can help their clients gain more value from their experiential marketing efforts.
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