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Case Studies

Scion Measures Impact at Auto Show

Scion Measures Impact at Auto Show Using Event Guidance Behavioral Analytics Proximity Trace™ System Objectively Measures Value of Key Exhibit Activities Event Guidance is the industry leader in behavioral analytics for touring events. One of the largest such U.S. tours are the auto shows that move between major cities across the country. Event Guidance was retained by George P. [...]

By |2016-10-14T09:58:57+00:00October 13th, 2015|Categories: Case Studies|Tags: , , , , , , |0 Comments

Behavioral Analytics Drive Engagement for Volkswagen Auto Show Exhibit

George P. Johnson Turns Attendee Behavioral Data into Action for Volkswagen George P. Johnson is the world’s largest experiential marketing company with 29 locations around the world. The agency engages more than 12 million people every year at an average of 23 client events per day. Whether creating road shows and dealer events for Acura, [...]

By |2016-10-14T09:58:59+00:00October 8th, 2015|Categories: Case Studies|Tags: , , |0 Comments