What started in Southern California 1970 with the first comic book convention and about 100 attendees has grown into a major event with over 130,000 attendees in 2018! Utilizing the Event Guidance sensors, analytics and propriety algorithms package, EG was able to give our client a complete summary of what happened within their booth space. [...]
Governor’s Ball, Bonnaroo, Lake Shake, Lollapalooza were the biggest music events of 2018 and the ones to be at. And Event Guidance was there! Working with our clients not just on data as engagement rates, dwell times and more, but providing the critical information to for them to make better decisions moving forward as to [...]
Understanding brand engagement and interaction with your products is what Event Guidance is all about. We were there at the New York Auto Show that has an estimated attendance over 1 million visitors. Placing our sensors with strategically through our client’s floor space, we were able to passively gather analytic data on visitors, dwell times, engagement [...]
The Woodward Dream Cruise with thousands of classic cars on one of America’s best know cruising avenues, street legal drag racing, hundreds of thousands of people and you have the biggest car event in the country and Event Guidance was there. Working with FCA, we monitored two locations to give real time analytics on their [...]
Event Guidance is working with “The Marketing Arm”, a global leader in experiential events, to provide leading edge analytics for their 2015-16, AT&T mobile activation at the United Center in Chicago. Over 30 different metrics will be collected by Event Guidance software at each home game for the Chicago Bulls and Chicago Blackhawks. This data [...]
Jack Morton Worldwide, on behalf of their client Cadillac, a prestigious sponsor of both the Crowne Plaza Invitational at Colonial and AT&T Byron Nelson Golf Tournaments, and of the San Antonio Culinaria Festival Week series were looking for quantitative data about how effective their activations were and the true R.O.I. at all these events. Event [...]
Texas Motor Speedway Task for Event Guidance: Event Guidance was asked to help gauge the impact of several components within Chevy’s 300’x100’ marketing space. The goal was to create a more optimized space for future shows that draw in additional foot traffic and provide more customer data. The Solution: By creating a geo-fence around [...]
The task: Provide analytical data showing the impact of Chevy’s 100’x100’ marketing space during the US Soccer practice game versus Jamaica. The solution: After creating a geo-fence around the 100’x100’ area, interaction zones were programmed throughout the space for vehicle and display comparisons. Guidance was able to show the buildup of visitors as game [...]
