idea The HGTV Lodge at the CMA Awards and the PGA Tour’s Fan Zone each attract thousands of visitors. Just how many and how do they interreact within the event space has always been a mystery… Until Now Our client’s desired an increased understanding of consumer behavior through monitoring the KPI’s of engaged visitors, passersby, [...]
idea With the Super Bowl deemed one of the most watched American television broadcasts of the year, it brings flocks of excited fans ready to celebrate! It is no wonder one of the leading experiential companies in the country wanted in-depth consumer engagement analytics for their outdoor display booth at the NFL Live event in [...]
What started in Southern California 1970 with the first comic book convention and about 100 attendees has grown into a major event with over 130,000 attendees in 2018! Utilizing the Event Guidance sensors, analytics and propriety algorithms package, EG was able to give our client a complete summary of what happened within their booth [...]
Governor’s Ball, Bonnaroo, Lake Shake, Lollapalooza were the biggest music events of 2018 and the ones to be at. And Event Guidance was there! Working with our clients not just on data as engagement rates, dwell times and more, but providing the critical information to for them to make better decisions moving forward as [...]
Understanding brand engagement and interaction with your products is what Event Guidance is all about. We were there at the New York Auto Show that has an estimated attendance over 1 million visitors. Placing our sensors with strategically through our client’s floor space, we were able to passively gather analytic data on visitors, dwell times, [...]
The Woodward Dream Cruise with thousands of classic cars on one of America’s best know cruising avenues, street legal drag racing, hundreds of thousands of people and you have the biggest car event in the country and Event Guidance was there. Working with FCA, we monitored two locations to give real time analytics on [...]
Event Guidance is working with “The Marketing Arm”, a global leader in experiential events, to provide leading edge analytics for their 2015-16, AT&T mobile activation at the United Center in Chicago. Over 30 different metrics will be collected by Event Guidance software at each home game for the Chicago Bulls and Chicago Blackhawks. This data [...]
Jack Morton Worldwide, on behalf of their client Cadillac, a prestigious sponsor of both the Crowne Plaza Invitational at Colonial and AT&T Byron Nelson Golf Tournaments, and of the San Antonio Culinaria Festival Week series were looking for quantitative data about how effective their activations were and the true R.O.I. at all these events. Event [...]
Texas Motor Speedway Task for Event Guidance: Event Guidance was asked to help gauge the impact of several components within Chevy’s 300’x100’ marketing space. The goal was to create a more optimized space for future shows that draw in additional foot traffic and provide more customer data. The Solution: By creating a geo-fence around [...]
