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At the CMA Awards and PGA Tour!

idea The HGTV Lodge at the CMA Awards and the PGA Tour’s Fan Zone each attract thousands of visitors.  Just how many and how do they interreact within the event space has always been a mystery… Until Now Our client’s desired an increased understanding of consumer behavior through monitoring the KPI’s of engaged visitors, passersby, [...]

By |2019-07-19T10:01:44-04:00July 8th, 2019|Categories: News, Our Work|Comments Off on At the CMA Awards and PGA Tour!

At the Super Bowl!

idea With the Super Bowl deemed one of the most watched American television broadcasts of the year, it brings flocks of excited fans ready to celebrate! It is no wonder one of the leading experiential companies in the country wanted in-depth consumer engagement analytics for their outdoor display booth at the NFL Live event in [...]

By |2019-03-20T14:57:06-04:00March 20th, 2019|Categories: News, Our Work|Comments Off on At the Super Bowl!

Comic Con

What started in Southern California 1970 with the first comic book convention and about 100 attendees has grown into a major event with over 130,000 attendees in 2018!   Utilizing the Event Guidance sensors, analytics and propriety algorithms package, EG was able to give our client a complete summary of what happened within their booth [...]

By |2019-03-20T14:56:30-04:00July 27th, 2018|Categories: News, Our Work|Comments Off on Comic Con

Music Festivals Across the U.S.

Governor’s Ball, Bonnaroo, Lake Shake, Lollapalooza were the biggest music events of 2018 and the ones to be at.    And Event Guidance was there!   Working with our clients not just on data as engagement rates, dwell times and more, but providing the critical information to for them to make better decisions moving forward as [...]

By |2019-02-20T09:45:59-05:00June 27th, 2018|Categories: Our Work|Comments Off on Music Festivals Across the U.S.

New York Auto Show

Understanding brand engagement and interaction with your products is what Event Guidance is all about. We were there at the New York Auto Show that has an estimated attendance over 1 million visitors. Placing our sensors with strategically through our client’s floor space, we were able to passively gather analytic data on visitors, dwell times, [...]

By |2019-02-20T09:46:12-05:00April 27th, 2018|Categories: Our Work|Comments Off on New York Auto Show

FCA at Woodward Dream Cruise

The Woodward Dream Cruise with thousands of classic cars on one of America’s best know cruising avenues, street legal drag racing, hundreds of thousands of people and you have the biggest car event in the country and Event Guidance was there.  Working with FCA, we monitored two locations to give real time analytics on [...]

By |2019-02-20T09:46:31-05:00October 14th, 2016|Categories: Our Work|Comments Off on FCA at Woodward Dream Cruise

AT & T – United Center

Event Guidance is working with “The Marketing Arm”, a global leader in experiential events, to provide leading edge analytics for their 2015-16, AT&T mobile activation at the United Center in Chicago.   Over 30 different metrics will be collected by Event Guidance software at each home game for the Chicago Bulls and Chicago Blackhawks. This data [...]

By |2015-10-29T09:04:10-04:00October 29th, 2015|Categories: Our Work|Comments Off on AT & T – United Center

Where is Event Guidance Today? In Texas!

Jack Morton Worldwide, on behalf of their client Cadillac, a prestigious sponsor of both the Crowne Plaza Invitational at Colonial and AT&T Byron Nelson Golf Tournaments, and of the San Antonio Culinaria Festival Week series were looking for quantitative data about how effective their activations were and the true R.O.I. at all these events. Event [...]

By |2019-02-20T09:49:55-05:00June 23rd, 2015|Categories: Our Work|Tags: , |Comments Off on Where is Event Guidance Today? In Texas!

Texas Motor Speedway

Texas Motor Speedway Task for Event Guidance: Event Guidance was asked to help gauge the impact of several components within Chevy’s 300’x100’ marketing space. The goal was to create a more optimized space for future shows that draw in additional foot traffic and provide more customer data.   The Solution: By creating a geo-fence around [...]

By |2015-10-29T00:20:16-04:00March 6th, 2014|Categories: Our Work|Tags: , , |Comments Off on Texas Motor Speedway