Event Guidance’s Proximity Frame system monitors attendee traffic throughout an event of multiple displays.
Proximity Frame uses nodes placed throughout an event. Using trilateration technology ( the process of determining absolute or relative locations of points by measurement of distances using the geometry of circles, spheres or triangles). The nodes simultaneously monitor each attendee cell phone to within 1 meter with no opt-in. Superior analytics including traffic entry/exit points, traffic flow and security applications in certain environments. Privacy is always maintained.
- Proximity Frame provides a deeper analysis of consumer behavior.
- Proximity Frame allows remote re-calibration of spaces monitored.
- Proximity Frame can track using Bluetooth, which allows the possibility of sending push messages to interested attendees.
- Proximity Frame is easily scalable.