Our Work at Event Guidance
Comic Con – July 2018
What started in Southern California 1970 with the first comic book convention and about 100 attendees has grown into a major event with over 130,000 attendees in 2018! Utilizing the Event Guidance sensors, analytics and [...]
Music Festivals Across the U.S. – Summer 2018
Governor’s Ball, Bonnaroo, Lake Shake, Lollapalooza were the biggest music events of 2018 and the ones to be at. And Event Guidance was there! Working with our clients not just on data as engagement rates, [...]
New York Auto Show – April 2018
Understanding brand engagement and interaction with your products is what Event Guidance is all about. We were there at the New York Auto Show that has an estimated attendance over 1 million visitors. Placing our sensors [...]
FCA at Woodward Dream Cruise 2016
The Woodward Dream Cruise with thousands of classic cars on one of America’s best know cruising avenues, street legal drag racing, hundreds of thousands of people and you have the biggest car event in the [...]
AT & T – United Center
Event Guidance is working with “The Marketing Arm”, a global leader in experiential events, to provide leading edge analytics for their 2015-16, AT&T mobile activation at the United Center in Chicago. Over 30 different metrics [...]
Where is Event Guidance Today? In Texas!
Jack Morton Worldwide, on behalf of their client Cadillac, a prestigious sponsor of both the Crowne Plaza Invitational at Colonial and AT&T Byron Nelson Golf Tournaments, and of the San Antonio Culinaria Festival Week [...]
Case Studies
Scion Measures Impact at Auto Show
Scion Measures Impact at Auto Show Using Event Guidance Behavioral Analytics Proximity Trace™ System Objectively Measures Value of Key Exhibit Activities Event Guidance is the industry leader in behavioral analytics for touring events. One of the largest such [...]
Behavioral Analytics Drive Engagement for Volkswagen Auto Show Exhibit
George P. Johnson Turns Attendee Behavioral Data into Action for Volkswagen George P. Johnson is the world’s largest experiential marketing company with 29 locations around the world. The agency engages more than 12 million people [...]