The task:

Provide analytical data showing the impact of Chevy’s 100’x100’ marketing space during the US Soccer practice game versus Jamaica.

 

The solution:

After creating a geo-fence around the 100’x100’ area, interaction zones were programmed throughout the space for vehicle and display comparisons.

Guidance was able to show the buildup of visitors as game time approached. Also, we could see at what point dwell times went down as people rushed through the display to reach their seats.

 

The result:

Chevy was able to adjust placement and time of their display to reach maximum impact with the highest dwell time average. The result is more in-depth conversations between product experts and potential car buyers.