Trade Shows, Indoor/Outdoor Events, and Mobile Tour Behavioral Analytics
More than 80 percent of experiential marketing companies indicate the number one objective of a trade show, indoor/outdoor event, or mobile tour is to increase brand awareness.
Event Guidance provides the behavioral analytics on which to measure brand engagement with objective data. We provide true value-per-view analytics – the kind of data with which to validate, or improve, event marketing strategy.
Trade Shows
For trade shows we typically install our geo-fencing system, Proximity Frame, offering tremendous flexibility in setting and moving – on demand – exhibit engagement zones.
Indoor/Outdoor Events
For indoor/outdoor shows – generally tented events – we typically provide our display focused Proximity Trace product, although larger events often benefit from the deeper dive in market analytics provided by Proximity Frame.
Mobile Tour Events
Mobile tour events include food trucks, product sampling trucks, and retail tours. These events are often in one to several locations in a single day, and are also best suited for our display-focused Proximity Trace system.
Behavioral Analytics
Behavioral analytics requested by event management companies typically include total visits, total visitors, repeat visitors, average number of repeat visitors, average dwell times, targeted dwell times, dwell distribution, zone count, site-to-site comparisons, visitors outside the event area, and busiest times of day/weekdays/weekends. Metrics are also used to compare and rank booth designs and tour stops.
Contact one of our behavior specialists to guide you in maximizing the impact of your next event.
Proximity Trace is a powerful new marketing tool for event management companies to understand the impact and determine the return on investment of individual displays within an event, trade show, or mobile tour using Wi-Fi or Bluetooth behavioral analytics.
New from Event Guidance, Proximity Frame provides a deeper analysis of consumer behavior at an event, trade show or mobile tour. Wi-Fi or Bluetooth based behavioral analytics provide insight to determine R.O.I. with unlimited engagement zone monitoring.
Proximity Map provides visitors with point-to-point navigation through event spaces, buildings, and commuter walkways, while providing valuable behavioral analytics to improve marketing strategies and brand marketing.